Forjé Bags

Visual identity and creative direction for an Argentine leather goods brand.

Pieces

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Black-and-white photograph of a black leather bag worn on the shoulder, with the forjé. logotype at the centre. — Logotype design and definition of the creative direction. 2025

Introduction

Forjé is an Argentine leather goods brand founded in 2025, focused on bags that bridge the tradition of the craft with a contemporary eye. Produced in Córdoba, the brand starts from a clear premise: honest, durable, timeless pieces — objects meant to accompany for years, not to follow a season.

Project details⁽⁰⁵⁾

Year: 2025
Role: Creative direction + graphic design
Studio: errebé.
Services: Identity · Social Media · Web
Site: forjebags.com

About the project

The name has a double root. Alforja is one of the earliest bags recorded in history — a gesture of utility moving across cultures. Forjar is the verb of the craft: working leather with patience. The brand leans on that tension between the ancestral and the contemporary: a name that holds origin and craft, tradition and authorship.

The project was developed from creative direction and building the identity from scratch. The visual system favors sobriety and material honesty: firm typography, a contained palette, an aesthetic that accompanies the object without imposing on it. From there, the main deliverables were derived: visual identity, social media presence and website.