Product Hangar
Visual identity for a 3D modeling, rendering and animation studio.
Product Hangar is a design studio founded in 2024, focused on 3D modeling, photorealistic rendering and animation. Their work starts from a simple premise: any product can exist first as an image — and that image can be as precise, believable and communicative as the real product itself.
The name was set from the start. The hangar — as a place of production, workshop, container where an object enters and leaves finished — became the narrative axis of the brief. The identity had to translate that idea into a distinct visual language: technical, precise, with character, and capable of holding the range of work the studio would later show.
The project was developed at Beam, with Tomás leading creative direction and graphic design, alongside Matias Paulucci . The final system combines a neo-brutalist language — assertive typography, explicit boxes and divisions — with soft gradients that introduce an atmospheric, almost planetary dimension. Three main deliverables were derived from this: brand guidelines, website and Instagram presence.
The mark is built from the concept of the hangar — workshop, container, production.
Neo-brutalist system with atmospheric gradients applied to web and social.
Applications of the visual system in studio environments.
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