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Product Hangar

Introduction

Product Hangar is a 3D modeling, rendering and animation studio founded in 2024. It works on products that have not been manufactured yet: showing them finished, before the first unit exists.

Project details

(05)
Year
2024
Role
Creative direction + graphic design + web design
Studio
@ Beam agency
Services
Brand Identity · Web Design · Social Media
Site
producthangar.com

Content

01 / 04
Product Hangar identity system: logotype, site, feed and palette.
Brand manifesto over the system’s atmospheric gradient.
Product Hangar site — Works section with the case grid.
The Product Hangar site on screen, against a dark background.
The full system — logotype, domain, site, feed and palette. 2024

A system built to hold someone else’s work

The studio’s output is images, and a loud identity competes with them. The system was built to do the opposite — to hold them. Explicit structure, typography without ornament, and a gradient that appears only where color is needed.

Creative direction and graphic design at Beam, alongside Matias Paulucci. From there came the brand guidelines, the site and the feed.

Details

Product Hangar Instagram profile on a phone.
The system taken to Instagram: grid, portraits and product pieces.
Logotype animation — the gradient enters and the mark assembles.
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