Kinexis Labs

Visual identity development, creative direction and packaging for a men’s vitality supplement brand.

Pieces

01 / 06
A black Kinexis “The Protocol” jar floating against a dark background.
Spreads from the Kinexis brand guidelines: concept, logos, colour palette, typography and applications.
Kinexis digital applications: a black panel listing the ingredients, with the logotype.
The dieline of the black mailer box, laid flat.
A black Kinexis mailer box, half open, with the embossed logotype.
The box opened: “Initiate protocol” printed inside the lid.
Creative direction and the brand’s visual universe. 2026

Introduction

Kinexis Labs is an American supplement brand built on one idea: transparency. Its first product is The Protocol, a daily capsule formula for men’s vitality, made with full doses and no proprietary blends. The brand was starting from scratch, with the packaging as its first point of contact.

Project details(04)

Year
2026
Role
Creative direction + graphic design + 3D
Studio
errebé.
Services
3D · Render

About the project

The challenge was to build a men’s performance brand without any of its codes: no gym aesthetics, no promises. The positioning called for a clinical, premium register, closer to luxury skincare than to the supplement aisle.

The project was developed end to end: visual identity, creative direction and the packaging system. Visually, a restrained wordmark on a strict Swiss grid, two typefaces with separate jobs — one for the voice, a monospace for the doses — and an almost monochrome palette where the accent is not a color but a finish: gloss varnish on matte black, a logo that only appears when the light grazes it. The system extends to the mailer box, the jar label and the pieces in each shipment.

Graphic pieces(03)

Graphic piece: “8 active compounds, 2,220 mg total actives per serving, 0 proprietary blends”, beside a backlit jar.
Formula communication: data as the main graphic device.
A hand holding a glass, with “The Protocol” overlaid, in black and white.
Creative direction and campaign photography.
Black peppercorns on grey, with the BioPerine® note set in monospace type.
Typographic system applied to ingredient communication.

Next project

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