Grandanés

Visual identity development, creative direction and product design for a pet furniture brand.

Pieces

01 / 05
A Grandanés wood-and-fabric bed in window light, with the white GRANDANÉS logotype.
Identity applications on a light blue ground: the logotype, the “Acá duermo yo” seal and the phrase “quien manda en la casa”.
The Vetra bed assembly manual laid open: line-drawn steps and the logotype set vertically.
The Vetra bed, in phenolic plywood with a grey cushion, on a white background.
Logotype design and definition of the creative direction. 2026

Introduction

Grandanés is a design studio for pet furniture and objects, based in Córdoba, Argentina. Its premise is simple: design for the ones who really run the house. Its first product is Vetra, a phenolic plywood bed conceived as a piece of design furniture.

Project details(05)

Year
2026
Role
Creative direction + graphic design + product design
Studio
errebé.
Services
Identity · Social Media · Web · Product
Site
studiograndanes.com
A hand sketches a piece of furniture in a notebook, next to a keyboard.
A drill press bores into a wooden jig in the workshop.
Phenolic plywood edge and fabric with the GD tag, in front of the cardboard box bearing the logotype.
Hands measuring a wooden part with a caliper, over a sketchbook.
Form exploration. 01 / 04

About the project

The challenge was to build a brand with the personality of a design studio, but without its distance. Grandanés had to move between two worlds with opposite codes: design, and pets. The identity had to be serious about design and warm with people, and hold up across every touchpoint.

The project was developed end to end: visual identity, creative direction and product design. The hypothesis was to change the client: if pets are the ones who run the house, the brand speaks to them. That shift made it possible to talk about design with the confidence of a studio and the humor of anyone who lives with a dog, and it was distilled into the sign-off “Diseñamos para ellos.” — we design for them. Visually, a robust wordmark with organic details, the pairing of Halyard Display and Helvetica Now, and a palette of graphite, blue and brown give the brand an editorial, typographic character. The system extends to the packaging, the stickers, the printed pieces in each shipment and the Vetra launch campaign.

Details(03)

The oval Grandanés sticker on the edge of a phenolic plywood and fabric piece.
Visual identity design.
The box contents laid flat: the “Llegó el mueble para quien manda en la casa” carton, the wooden parts, the cushion, the screws and the manual.
Components, packaging and graphic pieces.
A black dog rests on a chrome tubular chair.
Art direction and development of the brand’s visual world.

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